Dr. Mukund Rajan

Brands need to be authentic & consistent in living their purpose, pronounces Dr. Mukund Rajan.

Mr. Ruzbeh Irani

Purpose creates alignment across the organization, articulates Mr. Ruzbeh Irani.

Dr. Diane Dodd

Business should consider Environment, otherwise, youth will abandon their Brands,says Dr. Diane Dodd.

Dr. Mukund Rajan

Trust is the core of a brand & Purpose energizes stakeholders, says Dr. Mukund Rajan.

Dr. Azad Moopen

Doing Good is Good Business, echoes Dr. Azad Moopen.


Watch the film that invoked the self-belief in millions of India's small business owners, to rebound after the lockdown.


The story of purposeful teamwork making the impossible possible, in a surprisingly short time. Watch the humane story.


During the lockdown, Muthoot Fincorp came forward to support many jobless women customers, to create a new revolution.


Compensating carbon footprints by doing equivalent carbon offsetting projects, is the green philosophy of corporate responsibility.


Over a decade, Greenstorm has engaged youth internationally in its pursuit of spreading the message of nature conservation. Watch glimpses of the Greenstorm Award Ceremony.


Experiential storytelling that invokes the 'Greenstomer' in every child. Excerpts from a school-based initiative by the Greenstorm Foundation.