In the 'New World Order' where the new generation displays strong inclinations towards brands with a 'stand', where employees stick to empathetic organisations, and investors prefer ESG compliant companies, businesses will thrive only if Higher Purpose drives them. Organic BPS, India's First Purpose Branding Company, on 1st of December 2020, on the occasion of its 21st anniversary, officially launched Centre for Higher Purpose in Business to promote the philosophy - Doing Good is Good Business.
Speaking on occasion Mr John Muthoot, Chairman & Managing Director of Muthoot FinCorp said, 'Organic has always been on the forefront of propagating Higher Purpose in Business. Through the centre's initiatives, it would reach a wider audience across the world'.
Dileep Narayanan, Founder and Brand Mentor, Organic BPS, said that the Centre for Higher Purpose in Business (CHPB), a global community of thought leaders of business, consulting, and academia would evolve a body of knowledge on higher Purpose in Business, through co-creation of insightful ideas. The Purpose Round Table, a series of thought leadership conversations, would be the centre's first initiative.