Purpose Insights

Is Maximizing the Shareholder Value the Social Responsibility of Business? By - Jimmy Thomas

Milton Friedman, the famous economist, in his essay that appeared in The New York Times in 1970, wrote: "The Social Responsibility of a Business ...

Organic BPS launched the Centre for Higher Purpose in Business

In the 'New World Order' where the new generation displays strong inclinations towards brands with a 'stand', where employees stick to empathetic ...

Profit is a by-product of business

Global Thought Leaders who came together for the First Purpose Round Table unanimously echoed that Purpose is imperative for business. Businesses can't move ...

Mr Rakayet-ul-Karim Rakim wins 12th Greenstorm International Nature Photography Contest

Greenstorm Foundation felicitated the top 3 winners and finalists of the 12th Greenstorm International Nature Photography Contest on a virtual award ceremony ...

Organic BPS announces the Second Edition of the Purpose Roundtable on 'Higher Purpose of Business: Transcending CSR?'

Following the successful first edition, the Centre for Higher Purpose in Business is hosting its Second Purpose Roundtable on 15th January 2021, featuring ...

Values could be enriched as part of legacy & learnings over the past

Participating in the First Purpose Round Table event, Dr Mukund Rajan, Chairman, E-Cube Investment Advisors, Former Brand Custodian, Tata Sons, joining from Mumbai ...

Core values are immutable; Purpose may change with generations

While discussing on organisations and brands giving different messaging on Purpose and Brand Promise, during the First Edition of Purpose Roundtable ...

Sanitize your brand By - Dileep Narayanan

The world is today seeing a progressive movement from the bad to the good. Except for the casualties and deaths, the pandemic has brought along many valuable ...

Only when Nature exists, brands exist By - Dileep Narayanan

When we think of our Mother, the thoughts that flash across our minds have always been of a person who is compassionate, kind, selfless, and who ...

Biology of Buyology By - Jimmy Thomas

Buyologists say that a consumer is emotion-driven. Is this just a gut feeling or has it anything to do with real biology? Thanks to Antonio Damasio for giving the world the ...

Viral Memetics By - Jimmy Thomas

It would be interesting to you if I say that the Darwinian 'Natural Selection' also applies to your ideas. They take birth from you; they change over time and evolve ...

Mahatma - the Brand By - Sujatha Warrier

Come October, the nation would be on a spree of events and discussions reminding the people of Gandhiji's life and messages, and reflecting on their continued relevance ...

Happiness for Profit By - Sarith Nair

This week, I had stumbled upon an interesting article in my XLRI Alumni newsletter wherein one of my senior alumni speaks about the need for a second innings ...