Purpose Insights

Social Media is the real game-changer for small businesses, says Shri Dileep Narayanan

Shri Dileep Narayanan, Thought Leader in Purpose Branding; Managing Director & Brand Mentor of Organic BPS opined that Social Media is the real ...

"Businesses should consider the safety of the Environment, otherwise, youth will abandon their Brands", says Dr. Diane Dodd

Speaking at the Purpose Roundtable, conducted by Organic BPS, Dr. Diane Dodd, President IGCAT (International Institute of Gastronomy, Culture, Arts ...

Is Maximizing the Shareholder Value the Social Responsibility of Business? By - Jimmy Thomas

Milton Friedman, the famous economist, in his essay that appeared in The New York Times in 1970, wrote: "The Social Responsibility of a Business is to Maximize ...

Fight climate Change through Climate Justice

"Let's fight climate change through climate justice" was the concept that Prime Minister Narendra Modi discussed at the World Sustainable Development Summit 2021 ...

Neron and Kiera made this Valentine's Day most memorable!

This Valentine's Day, the unique and emotional love story of a pair of Jaguars stole everyone's attention. A zoo presented the story of two Jaguars, Neron and Kiera ...

How to look authentic in a Glass Box World?

There could perhaps be no better metaphor to describe the world exaggerating its transparency. Democratized information and social networks have made it possible ...

Muthoot FinCorp's Shopping Dhamaka benefits Kerala's 25000+ covid-stricken small retailers

Muthoot FinCorp Shopping Dhamaka, launched by Muthoot FinCorp Ltd., as part of its RestartIndia programme, to help small retailers overcome ...

Organic BPS wins award for best COVID-19 prevention campaign

Organic BPS has won the 'Outdoor Social Awareness Creative Campaign' (OSACC) Award 2020 instituted by the Kerala Advertising Agencies Association ...

Corporates should move away from Grand CSR activities to authentic Purpose, advocated Shri Suresh Narayanan

Participating in the discussion on how CSR activities and Purpose are often viewed as the same, Shri Suresh Narayanan, Chairman & Managing Director ...

Crisis in Capitalism leads to a crisis in Democracy, opines Shri Arun Maira

A crisis has hit Capitalism, and its adverse effect leads to a crisis in Democracy, opined Shri Arun Maira, Former Member, Planning Commission & Former Chairman...

'Stop confusing CSR with Purpose' says Second Purpose Roundtable

After the first Roundtable's massive success, the Centre for Higher Purpose in Business organised its Second Purpose Roundtable on January 15, 2021 ...

Is Maximizing the Shareholder Value the Social Responsibility of Business? By - Jimmy Thomas

Milton Friedman, the famous economist, in his essay that appeared in The New York Times in 1970, wrote: "The Social Responsibility of a Business ...

Organic BPS launched the Centre for Higher Purpose in Business

In the 'New World Order' where the new generation displays strong inclinations towards brands with a 'stand', where employees stick to empathetic ...

Profit is a by-product of business

Global Thought Leaders who came together for the First Purpose Round Table unanimously echoed that Purpose is imperative for business. Businesses can't move ...

Mr Rakayet-ul-Karim Rakim wins 12th Greenstorm International Nature Photography Contest

Greenstorm Foundation felicitated the top 3 winners and finalists of the 12th Greenstorm International Nature Photography Contest on a virtual award ceremony ...

Organic BPS announces the Second Edition of the Purpose Roundtable on 'Higher Purpose of Business: Transcending CSR?'

Following the successful first edition, the Centre for Higher Purpose in Business is hosting its Second Purpose Roundtable on 15th January 2021, featuring ...

Values could be enriched as part of legacy & learnings over the past

Participating in the First Purpose Round Table event, Dr Mukund Rajan, Chairman, E-Cube Investment Advisors, Former Brand Custodian, Tata Sons, joining from Mumbai ...

Core values are immutable; Purpose may change with generations

While discussing on organisations and brands giving different messaging on Purpose and Brand Promise, during the First Edition of Purpose Roundtable ...

Sanitize your brand By - Dileep Narayanan

The world is today seeing a progressive movement from the bad to the good. Except for the casualties and deaths, the pandemic has brought along many valuable ...

Only when Nature exists, brands exist By - Dileep Narayanan

When we think of our Mother, the thoughts that flash across our minds have always been of a person who is compassionate, kind, selfless, and who ...

Biology of Buyology By - Jimmy Thomas

Buyologists say that a consumer is emotion-driven. Is this just a gut feeling or has it anything to do with real biology? Thanks to Antonio Damasio for giving the world the ...

Viral Memetics By - Jimmy Thomas

It would be interesting to you if I say that the Darwinian 'Natural Selection' also applies to your ideas. They take birth from you; they change over time and evolve ...

Mahatma - the Brand By - Sujatha Warrier

Come October, the nation would be on a spree of events and discussions reminding the people of Gandhiji's life and messages, and reflecting on their continued relevance ...

Happiness for Profit By - Sarith Nair

This week, I had stumbled upon an interesting article in my XLRI Alumni newsletter wherein one of my senior alumni speaks about the need for a second innings ...