Our Story

The Story of Organic

Organic BPS was launched in 1999 by the God of Indian Advertising, AlyquePadamsee. With its name and philosophy, Organic wanted to champion natural, spontaneous, and truthful brand communication. Over the two decades, Organic evolved into India's First Purpose Branding Company.

As a purpose branding company, we believe in the idea of ''Growth for all. Growth for good''. This is the mantra for successful businesses in the post-pandemic world. Sustainability and inclusiveness form the two critical dimensions of business growth. Our experience in building belief-driven brands has made us realize that the higher purpose of a business creates better stakeholder commitment, customer loyalty, consistent profits, and a lasting legacy. We pursue our Purpose to 'Help Business and Humanity Mutually Profit' through CHPB, a global thought leadership observatory, Organic BPS, a Purpose Branding Company and Greenstorm Foundation, a global creative conservancy. The following is a snapshot of the milestones in our evolution.

Our timeline:

1999: ORGANIC BPS Started as an advertising agency and evolved into a purpose branding company.

2009: GREENSTORM FOUNDATION The not-for-profit public trust to raise environmental consciousness among the youth.

2016: BPS BRAND PURPOSE SOLUTIONS MODEL A proprietary tool to discover, articulate, and activate a brand's purpose.

2020: PURPOSE ROUNDTABLE A series of thought-leadership dialogues on higher purpose in business.


2021: The GLOBAL RESEARCH OBSERVATORY (GRO) Research study on "Gandhi and 21st-century business".