India's First Purpose Branding Model

The Brand Purpose Solutions Model is a proprietary tool developed by us to help brands evolve through purpose. The model integrates time-tested principles of branding science with modern neuroscientific discoveries in consumer psychology. It works in three stages that are mutually linked through causative probability. The stages are that of the discovery of the higher purpose, followed by the cultivation of the higher purpose in the brand ecosystem, and the harvest of its overall results in business and community. The following infographic is a representation of the three stages of systematic evolution of a purpose brand and the corresponding products offered by us in each of the stages.

A proprietary application designed through 10 years of research & development.

A proprietary application designed through 10 years of research & development.